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Top 12 Ways AI is Revolutionizing the Online-Shopping/E-commerce Trends
Go anywhere today; the essence of AI is spreading in every sector. Starting from non-manual cash-registers to high tech security verification at the airports, AI is building a strong niche that is hard to resist. In-fact according to a survey done by Tractica, AI in eCommerce is booming at such a pace that the revenue is expected to reach $36.8 Billion worldwide by 2025.

With such rising numbers, it won’t be a surprise for us if we learn that AI is conquering the e-commerce sector too. We tend to live in a profit-driven world where sales are happening every day, regardless of the time and hour. This means that the availability of business has to be there for the customers 24/7. Thus, this is when AI becomes a hero. It tends to achieve these goals by letting the companies gather information in real-time.
Many e-commerce businesses are already using AI for better understanding whereas rest have already noticed the importance of using AI in eCommerce and in the process to adopt it!
To generate more leads and to provide excellent user engagement, the e-commerce business is joining hands to artificial intelligence.
In this article, we are going to learn the ways of how AI is effecting and lifting the e-commerce sector tremendously…

Let’s start

Importance of AI in E-commerce
How many opportunities do you think you had to interact with on an AI daily basis? Well, I’ll say — more than you think. From artificial intelligence online shopping to 24/7 customer care support, AI has made everything flawless!

Every time you tend to interact with an app that remembers what you searched or what you bought — there is a chance that you were part of this tour. This is how AI has enhanced user experience in the e-commerce sector and brought it to the next level.

12 powerful ways to use artificial intelligence in E-commerce
Now, let’s see how Artificial Intelligence had a powerful effect on E-commerce:

1. Voice Assistants
Are you still using Google searches to compare the product and prices while shopping? Wake up!
In the age of Alex and Siri, shopping your favourite product is just one voice command away!
You just need to say- Alexa buy this for me. And let the Alexa shop for you at the cheapest price.
Simple.

Wondering HOW?
Google’s Alexa, Apple’s Siri can be your personal shopping assistants in the home. In addition to messenger bots, Voice assistants are the new tools allowing users to communicate with web services using only their voice command.
The technology can be integrated into smartphones or smart speakers specifically designed for voice communication. So if you really want your business to stay in the shrinking boundaries of the competitive market, then jump on the trend of “Voice” optimization.
Top over that, you don’t need to agree with our statements, just believe the numbers…
General Voice Search Statistics
According to Quoracreative stats, 50% of all searches across the internet will be voice-based by 2020.
According to Gartner, 30% of all searches will be done using a device without a screen.
As per OC&C Strategy Consultants, house penetration for smart speakers is predicted to rise to 55% by 2022.

2. Creating Customer-Centric Visual Search
As a customer when you shop online, you might encounter with product results on the page that are not only irrelevant but foreign too. Well, yes it is annoying. So annoying that you tend to leave the page.
Here is when AI comes into action. To tackle this issue AI tends to use NLP or natural language process to contextualize and improve the search result. Not only this, but AI uses visual search capabilities that tend to match the product. Making us possible to shop for the things we are looking for, and love.

3. Targeting the Potential Buyers again and Enhancing the Sale Game

According to a survey conducted by Conversica, 37% of the market sales are affected due to poor quality leads. This only means that the potential buyers that are interested in the product seem to fall in the crack. These businesses fail to under that the customer data can help them figure it customers needs, and expectations.
For example, some shops are using facial recognition to learn the behaviour of the customer. They tend to acquire data that is helpful for their business. How?
Well, suppose if the customer is spending a lot of time near a shelf or a product making their decisions. Then that information is stored in the data record. This helps the shop owners to determine what is the demand of their buyer.

4. ChatBots
The only reason why e-commerce industry is able to offer 24*7 assistance is because of chatbots. These bots tend to offer the customers with all the possible solutions and answers that they tend to deal with. Not only this but there are current chatbots that tend to help the customer to make buying decisions. These bots tends to communicate with the customer either with the help of text or via call.

5. Personalization
Personalization is the ability to use mass — consumer and the data to customize content and web interface.
According to a survey conducted by Econsultancy, about 74% of marketers have stated that targeted personalization increases their overall customer engagement rates. With the help of advancement in artificial intelligence and machine learning, new techniques have entered e-commerce.
The increasing benefits of artificial intelligence in ecommerce has allowed the e-commerce businesses to increase their engagement rate, conversion and decrease time transaction. So now you can send in the right message at the right time because personalization has monitored device and channels to create customer view.

6. Providing Recommendation to the Customers
By now, we are aware of this thing that AI can effectively and efficiently predict customer behaviour and their needs that offers relevant and helpful recommendations. If you are still untouched with this feature, then it’s time to hire mobile app developer to get your hands on this update.
So, now let’s understand, what exactly is it? How Does it work?
It tends to gather all the data that has been searched and look for. The algorithms then take the information, history, third party data, content data and other information to offer the necessary reference to the user.

7. Automation
If you are getting this idea that AI means robots and machines taking over the earth, then I am sorry to break your dilemma — that is not going to happen. Artificial intelligence tends to use the technology and algorithm and tell the respective retailers that what are their customer exactly looking for. As the e-commerce industry continues to grow and expand automation becomes a must for every industry. The task in the respective field tends to grow too. This means that the robots at this time can take over and provide discounts, sale, new price product to the customer.

8. Sales Forecasting
With smart software development solutions, now you business can forecast their sales! Not understood, HOW?
Imagine an alternate reality where the marketing efforts and the expenditure are seen only when your potential customer tends to make a purchase. The conversion rate would never leave the height, and the expenditure is targeted only when the customer is likely to make a purchase. Having the data on when the product would be sold would provide the customer with the idea on the inventory that they need to stock up again. This would not only eliminate the large sum of undesired cost but would also tend to make the retailers more efficient. This is much more useful in the industry which tends to sell concert tickets or provide transportation to the people.

9. Filtering Fake Reviews
Fake reviews have always been one of the biggest problems for online retailers and e-commerce brands. According to research by search engine land about 88% of the consumer trust online reviews as much as they trust a personal recommendation. But over the course of time, people tend to encounter with fake reviews which might be published by competitors and other brands. Therefore, to fight this, most of the e-commerce brands use artificial intelligence to eradicate these fake reviews and help customers with authentic comments on the product or brand.

10. Intelligent Searches
No surprise, AI can make your search engine smarter. AI-powered search engines track your browsing patterns and do searches as per that to help you find exactly what you are looking for.
With deep learning, AI-powered search-engines pull information from big data. They use search term you enter and deeply analyze the conversation held with the customer.

11. Retargeting Potential Customers with AI
According to Conversica, you can retarget 33% of marketing leads that left in between by the sales team.
Sometimes, while managing the ad campaigns, you will notice that the customer spends a notable amount of time on a particular product and then suddenly exit. Usually, that information will be stored for use upon their next visit.
Well, the face of sales is changing with businesses responding directly to the customer. Now companies are reading the minds of customers, and it’s all thanks to the data used with AI.

12. Enhance Cybersecurity
The biggest threat to eCommerce platforms is that how to keep their customer data secure at their site. Good News for entrepreneurs! With top AI development company in India, you can increase the security of your database.
With the integration of AI and deep learning into security solutions, eCommerce platforms can keep the criminals at the bay of the store and customer data will remain safe in the database.
Final Words
Gone are those days of picking up the Yellow Pages and Cold Calling-clients or turning up their doorsteps to sell your product range. With superior technology and innovations in the marketing strategies, without a doubt, best Artificial Intelligence development companies are evolving the face of eCommerce at a fast pace.
By hiring the best AI developers, eCommerce is making drastic changes to the way companies deal with their clients, getting quicker access to the information and harnessing the customer information to scale up sales.
Hopefully, this blog will explain to you how AI is revolutionizing the eCommerce sector and affecting the sales. If you are still in doubt, then look for best Software Development Companies in India to take your eCommerce to the next level by implementing AI.... 더보기